Our social media strategies will be tailored to your unique business needs and goals. The process begins with a detailed questionnaire that you will fill out, providing us with essential insights about your business. Based on your responses, we will conduct thorough research and compile a strategic plan that includes the following components:

• Goals

  • Define clear, actionable objectives for your social media presence.

  • Establish KPIs to measure growth.

• Target Audience and Customer Personas

  • Identify and describe your ideal audience.

  • Create detailed customer personas to guide content and engagement strategies.

• Competitor Overview

  • Analyse competitors' presence on Facebook and Instagram.

  • Identify successful tactics and areas for differentiation.

• Basic Tone of Voice

  • Develop a consistent and engaging tone of voice.

  • Align with your brand’s personality and values.

• Content Pillars with Examples

  • Establish key content themes that resonate with your audience.

  • Provide examples of content types for each pillar.

• Account Optimisation

  • Review and optimise your Facebook and Instagram profiles.

  • Ensure all information is up-to-date and reflects your brand identity.

• Posting Strategy with Hashtags and SEO

  • Create a posting schedule that maximises reach and engagement.

  • Recommend effective hashtags and SEO practices to increase visibility.

• Content Calendar

  • A 30-Day content calendar to get you started